WHEN: Fri, July 31, 11am PT/2pm ET
You’ve used ChatGPT, read the articles, sat through the demos. You still can’t say where this touches your business specifically, or what to do first. Nobody’s handed you a way to look at your own situation. Chase every disconnected tip and you get activity without direction. Ignore it and the market moves without you.
It gives you a frame for your own landscape, then walks you through locating yourself in it. Your landscape is your role, business, customers, reputation, knowledge, systems, and relationships. Some of it needs cultivation, some needs protection, some is safe to ignore. You’ll leave able to tell which is which.
Most people ask a few questions, take the answer, and start over next time. There’s a more capable pattern underneath: real context, deep research on questions that matter, reusable systems that come to understand your world. One live demonstration — a single business question, three levels — shows the difference.
A short self-assessment across visibility, assets, and personal capability. You’ll leave with one or two priority areas, not a simple list of tools to go buy. WHO THIS IS FOR Experienced professionals — owners, executives, managers, senior salespeople — who’ve been around AI enough to know it’s real, and still can’t say where it matters most for their business or career. Not a prompt-tricks session or a tools roundup.
Ira has been online since the mid-1980’s, helping people see where technology was headed before they could. He started using AI writing tools well before ChatGPT existed, and still had to close the gap between using AI and understanding where it could really help. This briefing is about closing yours faster.
What you’re known for, and whether AI systems can find, verify, and accurately describe it. Search is shifting toward generated answers and recommendations. If someone asked an AI to recommend a business like yours, what evidence would it find?
What you already own that AI makes more valuable, or exposes as underused — data, insight, institutional knowledge, processes that live in one person’s head. The opportunity usually starts with what you already have, not another software purchase.
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