Online reviews — whether fair or not — are a critical part of how customers perceive your business, and your online reputation can make the difference between gaining or losing a customer.
Positive reviews can tip a customer in your favor. On the flip side, negative information can go viral and redirect prospects to your competitors. Even a simple lack of detailed or consistent information can be harmful, especially if the competition has a comprehensive and positive online reputation.
At Pasternack Marketing, our reputation management process starts with a solid foundation of complete, accurate, and consistent directory listings. The more times your name, address, and phone number combination (NAP) is found, the more authority your website has in the eyes of search engines. It is critical that your NAP be precise and consistent so that you send the proper authoritative signals.
Once you are correctly listed, our focus shifts to monitoring. We’ll help you monitor — and when appropriate, respond — to reviews and social media mentions. The overall goal is to join and eventually guide the online discussion about your business. This approach enables you to respond and ideally correct any negative information while encouraging and amplifying positive information.