Category: Marketing Tips

Over the past few months, a previously minor issue with Google Analytics has exploded into a huge problem. This GA referral spam, or ghost traffic, takes the form of fake traffic to your website. The apparent objective of these spammers …

Dealing with Ghost/Spam Traffic in Google Analytics Read More »

To continue the discussion I began in the last post about why Content Marketing is important, today I will provide some tips to help local businesses develop content. The starting point will generally be your website. The exact content on your site will …

Content Marketing Tips for Local Businesses Read More »

When getting started with digital marketing campaigns, many business owners think they can hand off the project to a pay-per-click expert who will take care of all the work. While your PPC specialist should be able to do the bulk …

The Collaborative Nature of a Successful PPC Campaign Read More »

Rachel Lindteigen’s recent article in SearchEngineLand.com, “Google Maps, Yelp & Local SEO In 2015“, provides an excellent review of the current state of Local SEO.   Much has changed in the past year, due to Google’s “Pigeon” algorithm update, which …

Local Online Marketing in 2015 Read More »