Category: Marketing Concepts

Why is Content Marketing Important?

In the world of online marketing, content marketing is the process of using articles, images, video and other types of content to attract ideal prospects for a business. It is a key element, and in the opinion of many marketers

Reputation Management Defined

In the world of online marketing, Reputation Management is the process of influencing the information that exists about a person or business throughout the Internet. Your website plays a role in this process, but most of the information in question

Local Online Marketing Defined

Since we’ll be focusing much of this blog on local online marketing, a post defining this concept seems like a great place to get things going. Local online marketing is the process of using a website, along with other online