Website Launched for Nicole Apelian

Check out our latest website, developed for Nicole Apelian. Nicole is a scientist, mother, educator, researcher, expeditionary leader, safari guide, herbalist and traditional skills instructor. She also is one of 10 hardcore survivalists who participated in Season 2...

Content Marketing Tips for Local Businesses

To continue the discussion I began in the last post about why Content Marketing is important, today I will provide some tips to help local businesses develop content. The starting point will generally be your website. The exact content on your site will depend on the...

Why is Content Marketing Important?

In the world of online marketing, content marketing is the process of using articles, images, video and other types of content to attract ideal prospects for a business. It is a key element, and in the opinion of many marketers synonymous with, the term inbound...

Reputation Management Defined

In the world of online marketing, Reputation Management is the process of influencing the information that exists about a person or business throughout the Internet. Your website plays a role in this process, but most of the information in question lives on other...

Local Online Marketing in 2015

Rachel Lindteigen’s recent article in SearchEngineLand.com, “Google Maps, Yelp & Local SEO In 2015”, provides an excellent review of the current state of Local SEO.   Much has changed in the past year, due to Google’s “Pigeon”...