Author: irapasternack

Website Launched for Nicole Apelian

Check out our latest website, developed for Nicole Apelian. Nicole is a scientist, mother, educator, researcher, expeditionary leader, safari guide, herbalist and traditional skills instructor. She also is one of 10 hardcore survivalists who participated in Season 2 of the History

Dealing with Ghost/Spam Traffic in Google Analytics

Over the past few months, a previously minor issue with Google Analytics has exploded into a huge problem. This GA referral spam, or ghost traffic, takes the form of fake traffic to your website. The apparent objective of these spammers

7 Steps to Positive Reviews – Seminars and Webinars

We’ll be offering a presentation on the “7 Steps to Positive Reviews” several times in July. In these presentations, you’ll learn about the importance of online reviews, and about strategies to obtain more positive and fewer negative reviews. The seminars and webinars below are

Content Marketing Tips for Local Businesses

To continue the discussion I began in the last post about why Content Marketing is important, today I will provide some tips to help local businesses develop content. The starting point will generally be your website. The exact content on your site will

Why is Content Marketing Important?

In the world of online marketing, content marketing is the process of using articles, images, video and other types of content to attract ideal prospects for a business. It is a key element, and in the opinion of many marketers

Google Livestream AdWords Presentation

When:  Wednesday, February 11 at 8:45 AM Where:  Pasternack Marketing – 5257 NE MLK Jr. Blvd. Suite 202, Portland, Oregon 97211. Coffee and snacks will be provided. Cost:  FREE!  Please RSVP, space is limited. About the Presentation Google will be livestreaming a

Presentation: Using Content Marketing to Grow Your Business

When:  Wednesday, February 4 at 6:30 PM Where:  Pasternack Marketing – 5257 NE MLK Jr. Blvd. Suite 202, Portland, Oregon 97211. About the Presentation We’ll be delivering a 20-30 minute presentation about how you can use content marketing to build your business,

Reputation Management Defined

In the world of online marketing, Reputation Management is the process of influencing the information that exists about a person or business throughout the Internet. Your website plays a role in this process, but most of the information in question

The Collaborative Nature of a Successful PPC Campaign

When getting started with digital marketing campaigns, many business owners think they can hand off the project to a pay-per-click expert who will take care of all the work. While your PPC specialist should be able to do the bulk

Local Online Marketing in 2015

Rachel Lindteigen’s recent article in SearchEngineLand.com, “Google Maps, Yelp & Local SEO In 2015“, provides an excellent review of the current state of Local SEO.   Much has changed in the past year, due to Google’s “Pigeon” algorithm update, which