by irapasternack | Apr 11, 2016 | Our Work
Check out our latest website, developed for Nicole Apelian. Nicole is a scientist, mother, educator, researcher, expeditionary leader, safari guide, herbalist and traditional skills instructor. She also is one of 10 hardcore survivalists who participated in Season 2...
by irapasternack | Jul 7, 2015 | Marketing Tips
Over the past few months, a previously minor issue with Google Analytics has exploded into a huge problem. This GA referral spam, or ghost traffic, takes the form of fake traffic to your website. The apparent objective of these spammers is to get people to visit their...
by irapasternack | Jun 18, 2015 | Pasternack Marketing Events
We’ll be offering a presentation on the “7 Steps to Positive Reviews” several times in July. In these presentations, you’ll learn about the importance of online reviews, and about strategies to obtain more positive and fewer negative reviews....
by irapasternack | Mar 7, 2015 | Marketing Tips
To continue the discussion I began in the last post about why Content Marketing is important, today I will provide some tips to help local businesses develop content. The starting point will generally be your website. The exact content on your site will depend on the...
by irapasternack | Mar 5, 2015 | Marketing Concepts
In the world of online marketing, content marketing is the process of using articles, images, video and other types of content to attract ideal prospects for a business. It is a key element, and in the opinion of many marketers synonymous with, the term inbound...
